The Business of Advertising

People and Society

View Cognate Requirements by Semester
Academic Plan
PS_0063
Cognate
People and Society
Responsible Academic Unit

Contact Info
- Name: Luis Herrera
- Email: lherrera@miami.edu
- Phone: 305-284-2474
- Location: 2035 Wolfson Building
Recommended for
This cognate is suitable for any student with an interest in advertising.
Required Courses
Students must complete at least 3 courses for at least 9 credits.
Number of Groups: 2

Description

Students will be introduced to the field of advertising and will gain an understanding of the different facets of the advertising industry.

Complete exactly 2 of the following option groups:

Advertising Foundation

Complete exactly 2 courses from the following:


Course	Name	Credits (Min/Max)	Typically Offered
STC 114	Principles of Advertising	3/3	Fall & Spring
STC 200	Advertising Strategy Development Prerequisite: STC 114.	3/3	Fall, Spring, & Summer

Additional Advertising Course

Complete exactly 1 course from the following:


Course	Name	Credits (Min/Max)	Typically Offered
STC 233	Writing for Advertising Account Management Pre-Requisite: STC 114 and STC 130	3/3	Fall & Spring
STC 312	Research Methods for Advertising Pre-Requisite: STC 200 and STC 103 OR JMM 285 OR PSY 291 OR PSY 292 OR MAS 201 OR Approved Statistics Class	3/3	Fall & Spring
STC 340	Digital and Mobile Advertising Prerequisite: STC 114.	3/3	Fall
STC 350	International Advertising Prerequisite: STC 114.	3/3	By Announcement
STC 388	Media Planning Pre-Requisite: STC 200 or JMM 102	3/3	Fall & Spring