The Business of Advertising

People & Society

The Business of Advertising
The Business of Advertising

Image Attribution: By Rod Allday, CC BY-SA 2.0


  • Academic Plan
  • Cognate
    People & Society
  • Responsible Academic Unit
    Contact Info
    • Name: Dr. Paul Driscoll
    • Email:
    • Phone: 305-284-6753
    • Location: 2037 Wolfson Building
  • Recommended for
    This cognate is suitable for any student with an interest in advertising.
  • Required Courses
    Students must complete at least 3 courses for at least 9 credits.
  • Number of Groups: 2

Cognate Categories


Students will be introduced to the field of advertising and will gain an understanding of the different facets of the advertising industry.

Option Groups

Complete exactly 2 of the following option groups:

*Indicates an inactive course

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